AFROPHON’
Fair of Contemporary Art
Books from Africa

Identity, 2022
Designed with ︎︎︎ Riley Hooker

Identity design & for AFROPHON’, an art book fair conceived by curator Gee Wesley, dedicated to contemporary art books and independent publications from Africa.

1. Afrophon’ ︎︎︎ LUMA Arles
2. Afrophon’ ︎︎︎ Press Play




Identity Overview
Afrophon’s visual identity is rooted in ideas of circulation, objects in orbit, location/place. This system asserts Afrophon’ as an epicenter—one concerned with the dialogue and sociality inherent in sharing publications, and sharing space over publications. Leading with an accessible and playful tone, ideas of directionality and location, and community played key roles in the development of the identity.

Initial Reference










Form & counterform relationship



AFROPHON’ Fair
LUMA Arles
Arles, FR
July 4-6, 2022


From July 4 to 6, LUMA Arles hosted the first edition of Afrophon’, a three-day fair dedicated to contemporary art books and independent publications from Africa. A public program also included in-person talks, events, workshops and specially themed presentations by emerging and established practitioners.








AFROPHON’  Reading Room
Press Play Fair 2023
Brooklyn, NY
Dec 09 – 10, 2023



© 2016–2023, Rush Jackson.